Job Description

DESCRIBE ESSENTIAL FUNCTIONS OF THE JOB:

Manages national trade shows and aids in marketing asset development for Nikon Instruments Inc. Responsible for administration of and developing messaging and marketing assets for national trade shows. Evaluates marketing performance following trade shows, implementing necessary improvements. Also responsible for generating content for other marketing programs including Nikon Instruments websites and sales materials. Works closely with the Marketing and Product Team to ensure all deliverables effectively meet organizational marketing objectives.

KEY AREAS OF RESPONSIBILITY:

• Manage and coordinate all activities relating to Nikon Instruments Inc.. trade shows messaging and promotion
• Work with product managers and sales to determine messaging to showcase and to develop, configure, and monitor promotional packages.
• Develop sales materials (e.g. brochures, application notes, white papers) for dissemination at both in-person and virtual tradeshows
• Develop promotional materials, themes and campaigns for the tradeshow (e.g. advertisements, email blasts, etc.)
• Manage the process for developing booth layout and design.
• Prepare and conduct pre and post trade show meetings with Nikon Instruments Product and Marketing dept. as well as outside vendors.
• Evaluate marketing performance following trade shows and implement necessary improvements.
• Manage on-site coordination including set-up and dismantle of booth and inventory.
• Manage trade show relationships with various vendors and unions for on-site location.
• Establish internal numbers for national trade shows in SAP.
• Aid Marketing team in generating marketing content
• Develop and implement strategy for improving Nikon Instruments Inc.’s social media presence Develop and implement strategy for improving Nikon Instruments Inc.’s social media presence (through Facebook, LinkedIn, Nikon Imaging Center Forum, and other outlets) and monitor and report on effectiveness of social media efforts.
• Develop sales tools (flyers, presentation materials, etc.)

ANCILLARY RESPONSIBILTIES:

• All other duties as required or needed.

KNOWLEDGE, SKILLS, & ABILITIES:

• 3-5 years’ experience working in marketing and trade show environment
• B.S. in Marketing or related field
• Working knowledge of exhibit design required
• Adobe Creative Suite (e.g. Photoshop, Illustrator, etc.)
• Exceptional communication and writing skills
• Well organized and detail-oriented
• Must be available and able to travel to trade shows (up to 25% travel)
• Demonstrated ability to build collaborative relationships
• Ability to use judgement to determine and execute strategy
• Ability to work outside of regularly scheduled work hours as needed
• Ability to use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Ability to communicate information verbally and in writing so that others will understand.
• Ability to develop constructive and cooperative working relationships with others in a team-selling environment and maintain them over time.

Reasonable accommodations may be made to enable individuals to successfully perform the essential function of the position.

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