Are you passionate about data-driven marketing and audience segmentation? Do you have hands-on experience with Adobe Experience Platform (AEP) and Customer Data Platforms (CDPs)? This role is for you!
What You’ll Do:
Build and manage complex audience segments in AEP for omnichannel campaigns (email, web, app, direct mail).
Translate marketing requirements into technical audience logic.
Serve as SME for Adobe CDP, ensuring data integrity and best practices.
Collaborate with marketing, campaign, and technical teams to deliver impactful customer experiences.
Provide consultative insights to optimize targeting and campaign strategy.
What We’re Looking For:
5+ years of experience in marketing technology or audience segmentation.
Expertise in Adobe Experience Platform (AEP) and Adobe CDP.
Strong understanding of data flows, identity resolution, and data lineage.
Excellent communication skills and ability to work cross-functionally.
Detail-oriented with a consultative mindset.
Nice-to-Have:
Experience with Adobe Campaign and Adobe Journey Optimizer (AJO).
Familiarity with SQL for data validation.
#AdobeExperiencePlatform #AEP #AdobeCDP #AudienceSegmentation #MarketingTechnology #DataDrivenMarketing #CDP #MarketingOps #MarTech #Hiring
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